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Jonathan Reitz, MCC

Coaching Causes, Not Symptoms

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Thought Exchange: The Blog of Jonathan Reitz

How to Help Your Coaching Conversations Stay Focused in 2 Minutes Or Less

The most awkward moment I face in my coaching conversations looks like this: We’ll call my client Danny (not his real name). Danny has come to a serious moment of learning or self-realization. The lightbulb has gone off multiple times.

Then I have to drop the bomb. I get to ask Danny “How does this connect to the purpose of our coaching relationship?”

How's Your Coaching Focus?
photo credit: Daveography.ca via photopin cc

My stomach tightens up every time I ask a question like this. My nerves become a jumble. There is no guarantee that the client will actually be able to connect what they’re learning with why we’re talking.

And when they can’t…it is AWKWARD.

Asking a client to move away from the insights their having and back to why they have a coach in the first place is never any fun…in the moment.

[Tweet “Focused coaching connects small life changes with accomplishing big goals.”]

But this motion is what makes the difference between a tightly focused coaching relationship and one that falls short of expectation.

This blog focuses on making you a better coach. We want to explore mindsets, strategies and in-the-moment skills that help you serve your clients as effectively as possible.

Managing the tension between the realizations the client is having and why the coaching relationship exists is one of the coach’s harder tasks.

Here’s what we know:

– We’ve established that coaching is a relationship.
– The client has to come ready to work.
– There needs to be a crystal clear purpose for a coaching relationship.
– The coach has to be prepared to help clients accomplish God’s purposes.
– And most recently, how to measure effectiveness.

The last big topic is the matter of focus. Let’s hone in from both the client’s perspective and the coach’s.

Focus in coaching relationships lives in the connection between small life changes and accomplishing the client’s goals. Think about as Big Picture v. Small Picture.
– Big picture can be described change toward the client’s (and God’s) purpose.
– Small picture is how the client is living differently every day.

The enemy of focus in coaching is a disconnection between small life change and big picture accomplishments or progress. When one doesn’t set up the other, the relationship gets scattered.

[Tweet “The enemy of focus in coaching is a disconnected life change and big picture progress.”]

This idea even helps the client who is all over the place. Some of my coaching clients only have a conceptual relationship with focus. I bet you can relate. Helping a client connect what they’re working on or changing in their lives (small picture) and what they really want to accomplish (big picture) is often all the nudging needed to move them forward.

Managing this tension on-the-fly in coaching is a key step to masterful coaching.

Sometimes you have to bottom line your client and ask “What connection do you see between the learning moment you just had and what we’re here to accomplish?” I have to admit, I don’t see the connection every time.

But as long as the client sees the connection and wants to pursue it, it’s a viable coaching topic. The coach has to be aware of the tension, but the client has to actually and accurately make the connections come to life.

How do you do it? How do you keep your clients on focus and en route to their goals?

The Wrong Way And The Right Way To Measure Coaching Effectiveness

There’s a whole school of thought built around how to measure effectiveness in coaching relationships. It’s called evidence-based coaching. Google it sometime.

The popular definition of evidence-based coaching is a method to ““…describe executive, personal and life coaching that goes beyond adaptations of the popular self-help or personal development genre, is purposefully grounded in the behavioural and social sciences and is unequivocally based on up-to-date scientific knowledge” (Grant, 2005)[1].

Magnifying Glass
Sometimes the only facts you have is what’s changing.

While evidence-based coaching is an emerging approach, the most common temptations for coaches is to measure their effectiveness on either 1) whether the coach uses solid coaching technique throughout the relationship or 2) whether the client is pleased with the outcomes of the coaching conversations.

Unfortunately, neither approach tells the entire story.

Coaching is a relationship that is built on a commitment to work on challenges of the client’s choosing. It might be based on problem solving or acquiring new skills. Bottom line: If nothing is changing, it’s not coaching. Or at least not effective coaching.

[Tweet “Bottom line: If nothing is changing, it’s not coaching. “]

Think about your coaching relationships and focus on the ones that have caused the most change toward the client’s purposes. What was the relationship between coach and client like?

Effective coaching relationships only have one or two common themes: there is high trust between coach and client and the client sees change in their life or outcomes. Ideally, there is both.

We’ve covered the need for building trust on this blog in multiple places Like here. And here. And here.

But what about facilitating change? Effective coaches think strategically about how they will function to facilitate change in the client. Ideally, this change was pre-determined by the coaching agreement.

Coaches adapt their approach to what the client needs to move toward their purpose, goals and plans. The key outcome is that the client must name their purpose or plan themselves, and not have it supplied by the coach.

Effective coaches do whatever it takes–inside of effective coaching practices–to help the client actually say the words that describe what they’re after. Typically this happens multiple times in a coaching conversation, starting with the intake process.

Coaches then spend time and energy working to confirm progress toward that outcome. This is what it means to work with a coaching agreement. (The Coaching Agreement is one of the International Coach Federation’s Core Competencies for coaching.)

But what if the coaching relationship uncovers a growth area that seems outside of the coaching agreement?

Then the coach must focus on the core competency of Creating Awareness. The ICF defines Creating Awareness as the “ability to integrate and accurately evaluate multiple sources of information and to make interpretations that help the client to gain awareness and thereby achieve agreed-upon results.”

In this situation, you’ve got a great opportunity help the client shift their perspective, and that is the core of masterful coaching. Once the client is fully zoned in on the new insight, questions can then explore the possibility of change in client’s situation.

Masterful work with creating awareness combined with the potential for change may lead to a re-negotiation of the coaching agreement.

[Tweet “Change is the core of effective coaching. If things aren’t changing, you’re not coaching.”]

What do you think? What do you do to help your client’s change? How do you measure your effectiveness in coaching? I’d love to hear your comments!


  1. (Grant, A. M. (2005). What is Evidence-Based Executive, Workplace and Life Coaching? [References] Evidence-based coaching, Vol 1: Theory, research and practice from the behavioural sciences (pp. 1–12). Bowen Hills, QLD, Australia: Australian Academic Press; Australia.)  ↩

Are You Prepared To Help Your Coaching Clients Accomplish God’s Purposes?

Unfortunately, I’ve had the kind of conversation I’m going to describe below more than once. All of the names and some of the details have been changed to protect the innocent, namely me and my fragile coach’s ego.

“Why does this coaching relationship exist again?” the client asks.

Boom. There it is.

What's your role?
What kind of impact can a coach have on a client’s spiritual life?

For a faith-driven or kingdom-oriented coach, this crossroads presents a special challenge.

When kingdom purposes are a factor in your coaching, you have to make a choice.

The client ALWAYS chooses purpose of the coaching relationship, sets the goal(s), makes plans, and designs the action(s) connected to a coaching outcome. You–the coach–are a partner in that process, listening by default, asking bold questions and drawing out those purposes, goals, plans and actions.

But what role does the coach play in discerning whether the client’s plans line up with what Jesus has in mind?

This is where coaching can take on a bit of a sacred perspective. Jesus was very clear that “…where two or three are gathered in my name, there am I among them.” (Matthew 18:20) What if, as the kingdom-oriented coach, you are ensuring that Jesus is present in the coaching conversation?

[Tweet “What if, as the kingdom-oriented coach, you are ensuring that Jesus is present in the coaching conversation?”]

Lots of coaches take this responsibility seriously. I know coaches who take their shoes off when an appointment starts to recognize the holy ground they’re walking on…

This coaching mindset frames what happens in a coaching conversation. Please know that this mindset applies for the kingdom-driven coach regardless of whether the client in a coaching conversation is Christian or not. (Ask me sometime about my Muslim clients.)

There are some key actions you can take with your clients to ensure that you’re lining your coaching up with kingdom purposes. Here are five key coaching strategies for kingdom-driven coaches:

  • Prayer & discernment with your client. Many Christian coaches pray with their clients during the coaching session. You might consider beginning and ending your coaching conversation with a word of prayer. After an opening prayer, I like to ask “In light of our prayer time a moment ago, what feels most important to you for this session?” This combines the two spiritual disciplines of prayer and discernment and applies them directly to your coaching.
  • Scripturally-based Principles. Whether you’re working with a client to figure out the purpose of a coaching relationship or evaluating a particular action plan, it’s always good to find an example in the Scripture of the particular behaviors. There are a LOT of parallels and great examples of coachable things. At the very least, your coaching should always line up with Scriptural principles.
  • Test everything. Ronald Reagan famously said “Trust but verify.” If you’re working to discern whether an action or a plan is aligned with the Spirit’s plans, this is crucial. Paul wrote to the Thessalonians (in a longer section about habits of prayer) to test everything and hold on to what is good! 1 Thessalonians 5:16–22 This is exactly what a kingdom-oriented coach does.
  • Confirm alignment with life purpose/mission. I have a life purpose. You have one, too. The most effective coaches work to ensure that their clients are only doing things that advance their purpose or mission. If you or your client can’t identify their life purpose, that’s a great place to start a coaching relationship.
  • Peaceful confirmation. Jesus left his peace with us, his people. He sent the Holy Spirit to help us. That peace is a confirmation that Jesus is with us. John 14:27 That’s the road we want to be on. You can look for the peaceful confirmation of the Spirit in your coaching conversations.

So, are you ready to help your coaching clients focus on their next kingdom-oriented next step? Do you have a strategy or coaching tactic that you like to use? I’d love to hear about it! Please put it in the comments below.

Do You Make This Common Mistake in Coaching?

Do You Make This Common Mistake in Coaching?

We’re working through a series of blog posts that define what coaching is. So far, we’ve unpacked that coaching is a relationship and that the coaching client has to show up for every session ready to work with their coach.

In this post, we’ll explore the single most common mistake new coaches make: Coaching without a clear purpose. Yes, coach and client have to come to a coaching conversation ready to work, but work on what?

target on purpose
Great coaches always target what their clients are working toward.

When I was first involved in denominational coaching more than 10 years ago, we missed this point. Coaching, through Natural Church Development, had been introduced to my denomination.

We had immediately seen the power of coaching. The power of the right question at the right time was so crystal clear you couldn’t avoid it. Coaching worked, and the denomination would never be the same.

I remember sitting in a meeting with the other members of coaching leadership team and deciding that coaching had a future for us that was far beyond just Natural Church Development. We decided to explore coaches for church planters (which we called mission developers), turnaround congregations, stewardship & generosity, congregations in conflict and a host of other things.

We even dreamed about what the denomination would be like if every pastor had a coach.

But it didn’t happen. In fact, we didn’t see any measurable growth or any distinguishable difference in the churches or ministries that had coaches. The people being coached consistently said they liked their coach and thought the coaching was helpful, but we couldn’t point to much by way of significant, measurable change.

The common theme through most of these relationships was that after a while, the coaching just seemed to peter out. The energy and enthusiasm for coaching fell by the wayside after a few sessions. One leader even said to us “Why am I being coached again?”

The craziest part of it all was that the leadership team couldn’t really answer that question. We fumbled around and said things like “Because coaching is helpful.” or “because coaches make a difference, at least in NCD…”

We didn’t even know what we didn’t know.

Here’s the lesson in all this: A coaching relationship has a specific, defined purpose that is clearly understood BEFORE the coaching relationship begins.

[Tweet “Coaching relationships have an understood, specific, defined purpose BEFORE the relationship begins.”]

So here’s a key question to ask about all of your coaching relationships: Why does this coaching relationship exist?

X arrow X
This illustrates a coaching relationship.

A simple illustration of what coaching actually is is two Xs connected by an arrow, like the one in this illustration.

Think about the X in the lower left corner as the client’s starting point. The other X is where the client wants to end up.

The arrow shows the path the coaching relatonship will travel over time to help the client end up where they want to be. (Notice it’s not straight, because life doesn’t follow a straight, linear path!)

Generally speaking, the purpose of every coaching relationship is to help the client end up where they want to be. The details of that process get negotiated between coach and client.

You might work with a church planter to develop their launch plan. Or with an executive to develop their time management skills. Or with a mom who wants to start using coupons more effectively to save their family money.

Coaching can be used to effectively help another person (or group of people) accomplish just about anything. Don’t make the common coaching mistake of building a healthy relationship with your clients, only to leave out WHY the relationship is being built.

But what makes a coachable topic? There are really only two rules:
1. The client MUST articulate what they want. That means the coach doesn’t guide the client toward a particular outcome or suggest what the client should do. It’s got to come from the client!
2. The second piece is that the coach has to decide if they can be helpful. If the client is naming their purpose and the coach is confident he/she can help, you are teed up for coaching effectiveness.

Having a big picture focus on where the client wants to end up also frames how each individual session plays out. Reminder: the client must be able to name how each individual session is moving him/her toward the purpose of the relationship. As long as you’re making that kind of progress, the likelihood of an effective coaching relationship is MUCH higher.

What are some of your best strategies for drawing the purpose out of your clients? I’d love to hear about them in the comment section!

Why Some Coaches Almost Always Have Better Coaching Relationships

What makes a coaching conversation really come to life?

Maybe even a better question is: What separates a good coaching relationship from an awesome one?

Two answers jump to mind for this question: 1) either the coach is especially skilled OR 2) there is something about the client that sets up an effective coaching engagement.

Are you coaching on purpose?
What is it about some clients that make their coaching relationships more effective?

 

I think you know that I’m an advocate for coaches who develop their skills to a high level. Nothing replaces skill development for a coach. The skills are not that difficult to understand, but they require a significant investment of energy to sharpen them to a razor’s edge.

Let’s assume that you’re doing everything you can to develop your skills. You’re going all out. What can a coach do to help their clients get the most out of a coaching relationship?

Client expectations are the foundation of effective coaching relationships. A solid intake process should frame what the client can expect from the coach during your working relationship. But what about what the coach can expect from the client?

In my last post, I talked about a church planter I know that I’ve tried to coach a number of times. He always pushes pause on the coaching because it’s not a two way street. All the knowledge, gifts, experience, passion and other skills that are present in the relationship–both his and mine–are leveraged to help him accomplish his goals. In this case, he’s not comfortable with that. So coaching doesn’t work.

[Tweet “The client must come to every coaching session and coaching relationship ON PURPOSE.”]

This one way leveraging hints at some of the things you can look for in your clients or potential clients.
– The coaching relationship has to have a clear purpose. BUT the client has to be coming to coaching not just with a purpose but also on purpose…we’re there to work.
– There’s nothing wrong with enjoying this and looking for it before you begin. I enjoy my clients–the people I get to work with–but some of that
enjoyment comes from the fact that I know what we do in our coaching
adds value to their lives.
– Be clear about from where that purpose comes. The client has to provide it. No matter how compelling or inspiring I am as a coach, if the client isn’t coming to the conversation to work, coaching won’t be effective.
– As a coach, you help the client stay focused and accountable to that purpose. You should always put some effort into confirming that the client is ready and you help them stay there.

Just to be 100% clear about this: if you have questions about whether the client is bringing this internal purpose to your coaching relationship, you MUST explore those questions. If you’re not completely convinced, it’s probably better to NOT coach that person.

I’m going to say that again. Don’t coach someone if you can’t see their internal commitment to come to your sessions purposefully and completely ready to work.

The client must come to every coaching session and coaching relationship ON PURPOSE.

You might have a smaller coaching load than you want because of this. But you’ll be more effective as a result, and over time your practice will grow.

So how you do find clients that are coming on purpose to be coached?

A great practice is to rely on the idea that The best predictor of future behavior is past behavior. If a client is motivated to change WITHOUT a coach, imagine how much more motivated they will be WITH a coach! Here are some coaching questions you might ask to get a sense of how a person gets and stays on purpose:
– Ask for stories from their lives that illustrate where they get their motivation.
– Ask for stories about how they stay accountable to finishing what they start.
– Ask for stories about how they handle roadblocks.

What comes to mind for you? How could you get a sense of the purposefulness a client brings into a coaching conversation? I’d love to hear your comments below!

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