The most effective coaches know how they’re going to serve (specialty) and who you’re going to serve (niche).
Here’s what I mean: Training and specialization are about the coach being ready to serve the client. Maybe thinking about this as HOW you serve a client in your coaching would be helpful. This is really about you, the coach.
Coaching niche is about WHO you serve. This is all about the client. If a possible coaching client is not someone you think you can help, refer them or assist them as they find someone who can help.